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Microsoft Announces Shop Advertisements & Other Updates

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Microsoft released its most recent round of advertising item updates today.

Amongst the leading updates is the launch of Microsoft Store Advertisements on desktop gadgets.

The updates to Microsoft’s advertising products consist of:

  • Microsoft Shop Advertisements
  • In-Market Audience Expansion
  • Responsive Search Ads Update

Let’s dive into each upgrade and how to benefit from each as a marketer.

Broaden Reach With Microsoft Store Ads

If you remain in the app or gaming market, this upgrade is for you.

This brand-new format will showcase your advertisement in the Microsoft Shop app on Windows 10 and 11 desktop devices.

More particularly, the ads will show in the Apps and Gaming tabs in the store.

Here’s an example of what Microsoft Store advertisements will look like:

Image credit: Microsoft Ads Blog Site, January 2023 A few of the advantages of the brand-new Microsoft

Store ads include the following: Expanded discovery of your app or game on extra devices Easy campaign setup and management within the Microsoft Ads platform Compatibility with the existing UET tag to track habits To start with Microsoft Shop ads

  • , you’ll require to send your brand name and link shop products to your

    • Microsoft Advertising account. Once approved, you can start using this format right away. In-Market Audiences Broaden Internationally This next Microsoft Advertising upgrade is for worldwide advertisers. Simply announced, the In-Market audience sections expanded to new markets in the Middle East and Africa. With the growth, 71

    In-Market audiences are now available in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

    Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

  • Tanzania Zimbabwe Lesotho Mauritania Mauritius
  • Namibia
  • Reunion Island Seychelles Gambia Congo Guinea
  • Madagascar
  • Togo Nigeria Final Call For Expanded Text Ads While not a brand-new update, Microsoft reminded marketers that January 31 is the last day
  • to create or modify any Expanded Text Ad.

    Beginning February 1, the just new search advertisements that

  • can be created
  • are Responsive
  • Search Advertisements. If you have existing Expanded Text Advertisements in your account, they will
  • continue to serve. Nevertheless, you won’t have the ability to develop or edit ETAs
  • after the January 31 due date.
  • This will be no
  • surprise if
  • you’re running your Microsoft

    Search campaigns in tandem with Google Browse campaigns. Google was the first to formally sunset ETAs on June 30, 2022. What To Anticipate From Microsoft Advertisements In 2023 At the end of their January

    product upgrade, Microsoft teased a few highlights of what’s to come in the following year.

    From the main statement, it seems that Microsoft will continue to separate its advertisement platform from Google by concentrating on the following: Regional Search ads

    Marquee advertisements Extra vertical advertisements If you’re not familiar with vertical ads from Microsoft Advertisements, they officially debuted in September 2021. Presently, vertical ads are offered for the following

    items: Automotive Credit card Cruises Medical insurance Professional services Tours and activities It will be intriguing to hear what additional verticals Microsoft focuses on in 2023. Stay tuned for Microsoft’s next product updates coming February 7. Featured Image: monticello/Best SMM Panel