Journalism to PR to Marketing to Sports

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In a world where PR and content marketing is necessary to SEO, the sports industry can cause some knowings for anyone in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Program to go over the world of sports advancement and sports marketing. She shares her journey from standard journalism to PR and marketing.

Take a look at how sports can provide some valuable marketing insights and how marketing can benefit from sports too.

We know how enthusiastic individuals are about a sport, whether football, soccer, or basketball. Individuals sometimes have an irrational attachment to this activity, myself included. We do not use our minds when we process a sport. The fan base is not something rational. So when you have such an attachment to something. The emotional connection is so strong that, obviously, brands will want to be included. Sports marketing is accompanying to the enormous love, attachment, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to begin seeing brand names align with athletes whose message and online personality align with the worths that the brand name wants to spread out.— Karina Barriga Albring, 24:31

Brands like to have ambassadors who are relatable and who are real people. So if you are an athlete who delights in theater, go to the theater and get associated with regional neighborhood activities. Attempt to identify the other passions that you have. All of that helps you build your persona. Make people find you more relatable and pleasant, which will translate into brands wanting to work with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How working with other industries helped her in sports.
[06:57]– What PR is all about.
[10:54]– What is Sports Marketing?
[16:12]– To what degree is licensing a part of Sports Marketing?
[19:14]– The value of individual branding in Sports Marketing.
[27:26]– Opportunities for professional athletes to construct their brand.
[33:28]– Sports Marketing pointers that can be used to marketing.

Resources discussed:

In the time that we’re living in, we’re no longer contending for an audience. We’re not just
taking on our direct rivals but for the attention of the audience. You’re competing for people’s times. So if you are attempting to get among your fans’ attention, you are competing with the music they listen to. You’re also taking on Spotify therefore several things. Nowadays that is something that we require to consider when we analyze our techniques and our positioning. It’s not only about our direct competitors but about who our audience is giving their time and interest to.— Karina Barriga Albring, 48:29

In website development or SEO, it’s always nice to examine what your primary competitor is doing and your smaller sized competition. And it’s always great to have a “side job” to try out. But, obviously, you might be unable to do it on your business’s site. Still, the capability to have some side task and then turn it into an organization case and after that pitch the capability to do it on your business’s site may also be valuable.— Loren Baker, 47:23

The top thing is understanding the audience. Who are you attempting to reach, and then determine the best channels to reach that audience? With influencers and content creators online, when we think about PR, we do not only think of standard media. We think of anybody with a platform to make your message extensive.— Karina Barriga Albring, 8:27

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Connect with Karina Viviana Barriga

Karina enjoys structure long lasting relationships with individuals, using the video game of football as her prime chance.

Her enthusiasm for sports and know-how in journalism, public relations, and marketing help her establish athletes and businesses side-by-side through dynamic organization designs.

With an MBA committed to Football Industries already under her belt combined with bi/multicultural experience within the industry, Karina is prepared to make significant changes in this ballgame!

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