Marketers worldwide today began their weekly routine with a big problem accessing Google Ads.
Word quickly spread across Buy Twitter Verification and LinkedIn, with confirmation from others that this isn’t an intermittent problem.
Google Status Dashboard Verifies Interruption
From the Google status control panel, the blackout was confirmed this morning, January 23rd, at 8 am CST. You can follow the occurrence in real-time here.
Image credit: Google Ads, January 2023 Since
midday CST, the concern has actually still not been dealt with. Google Ads Liason Ginny Marvin also took to Buy Twitter Verification to confirm the concern: We’re investigating reports of a problem with Google Ads. We will offer more details quickly. The affected users are not able to gain access to Google Ads. Please see the control panel for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Online marketers required to LinkedIn and Buy Twitter Verification to voice their issues.
Why This Matters Advertisers can not handle or optimize their
accounts without
correct access to Google Ads. Much more, Google Ads are still serving to users, but online marketers can’t see or respond to real-time performance. When marketing dollars are at stake, this is a big problem for companies of any size. If you’re used to weekly reporting, that’s another task you won’t have the ability to do till the
Google Advertisements issue is dealt with. This interruption is inconvenient for Google after their layoff announcement of 12,000 staff members on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Marketers react to Google Ads blackout on LinkedIn."/ > While this outage is most likely an unfortunate coincidence to Google Ads, marketers were quick to put it together.
Summary
Google Advertisements is still down for many users since Monday afternoon. After the Friday statement of 12,000 Googlers, concerns have emerged if these layoffs have affected the innovation and staffing that handles these platforms.
This is a developing story and will update as Google provides more information.
Included Image: Stmool/Best SMM Panel