Experiment: Do LinkedIn Pods Work? (Or Are They Mostly Embarrassing?)

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This previous November, I chose to do an experiment. I wanted to see if LinkedIn pods really worked or if they were just a wild-goose chase.

For those of you who don’t know what a LinkedIn pod is, it’s essentially a group of individuals who accept like, comment and engage with each other’s posts. The theory is that by doing this, your material will be enhanced by the LinkedIn algorithm. So, I decided to join a few pods and test it out for myself.

I’m not always a recognized LinkedIn believed leader with thousands of fans, but I post about my writing deal with a relatively routine basis and have actually even gotten a couple of clients through LinkedIn. So a couple of more fans and engagements with my posts definitely would not injure.

Here’s what I gained from my experience with LinkedIn pods.

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What is a LinkedIn pod?

Let’s start with the basics.

A LinkedIn pod, often called an engagement pod, is a group of people who have actually accepted connect and engage with each other’s material on LinkedIn. The idea is that by remaining in a pod, you’ll be able to increase your connections and, subsequently, your opportunities.

In an engagement pod, members consent to like, comment, share, and respond to each others’ posts regularly. Frequently, this is done by posting your LinkedIn post in an engagement pod group or app, where members can view and connect with it.

A lot of engagement pods work on the principle of reciprocity. So, if you want individuals to like, comment, or share your material, you’ll need to do the exact same for them.

Why utilize an engagement pod on LinkedIn?

Engagement pods are said to be valuable because they can:

  • Amplify the reach of your content
  • Assist you get more engagement on your content (likes, comments, shares)
  • Deal extended networking opportunities
  • Engage employees to support your brand name

The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and comments, your post will perform much better.

This is specifically important due to the fact that the LinkedIn algorithm divides material on the platform into 3 types:

  1. Spam: Posts with bad grammar, too many hashtags, or accounts that post too often may be marked as spam.
  2. Low-grade posts: Posts that do not follow finest practices, or do not get enough engagement, will be labeled “low-quality.”
  3. Top quality posts: Posts that are easy to check out, motivate concerns, and include strong keywords will be labeled top quality and, therefore, will be revealed to more users on LinkedIn.

The concern is: is engagement enough to make a post “premium” in the eyes of the LinkedIn algorithm? I set out to put this concept to the test.

How to join a LinkedIn pod

There are a couple of different methods to sign up with a LinkedIn engagement pod.

Initially, you can begin your own pod by developing a group message thread with LinkedIn users you want to pod with. We’ll call this a manual LinkedIn pod.

Second, you can utilize LinkedIn-specific pods, where you sign up with LinkedIn groups focused on developing pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones relate to your industry.

There are likewise third-party apps like lempod specifically constructed for automating LinkedIn engagement pods.

Finally, LinkedIn pod groups exist on other social media websites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verification and numerous other pods on platforms like Telegram.

Approach

I try out all 4 types of engagement pods to see which ones worked best. I used a various LinkedIn post for each technique so that I could accurately track any distinctions in engagement throughout techniques.

Here’s a breakdown of that procedure.

Manual pods: I used an article on scheduling Buy Instagram Verification reels.

Before the experiment began, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.

LinkedIn-specific pods: For this technique, I utilized an article I ‘d shared on economic crisis marketing

. Prior to the experiment began, I had 5 likes, 189 impressions, 1 share, and 2 comments

.

Automated LinkedIn pods:

I used a post I composed for Best SMM Panel on social networks share of voice. Before the experiment started, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was unable to sign up with any cross-platform pods, so no posts were used here. Handbook LinkedIn pod method I started off by creating a manual LinkedIn pod of my own.

I selected a little group of my author good friends (since they understand the research study procedure)to pod up with. I sent them a fast message detailing the technique and motivated them to interact with each other.

Thankfully, they’re all good sports, and I instantly began getting a barrage of LinkedIn notices revealing the assistance of my friends.

I likewise immediately discovered some new(complete stranger )accounts creeping my LinkedIn profile. And I even got this message from a random”LinkedIn”staff member(pretty certain this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" personal message from linkedin worker "width= "620 "height="504"/ > That all happened in just a couple of hours! LinkedIn-specific pod approach I also signed up with a few LinkedIn group pods concentrated on digital marketing and social media.

The variety of members really varied in these groups. One had more than a million members, at the others had simply a few dozen. I chose a mixture of high-member pods along with a few smaller sized ones. If

vanity metrics have actually taught me anything, it’s that just because a great deal of people

are in your circle, it doesn’t indicate they’re in fact focusing. A few of the pods I found in my search were referred to as non-active, so I kept away from those. Of all the groups I joined, Video game of Content was the only one that appeared to have regular posts from other users. The rules of GoC were quite simple: There is

only one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it stays relevant. Group members can then discuss the post with their LinkedIn post link and other members are implied to engage with them. As I went through the weekday post remarks, I did see lots of individuals replying to comments with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I might see likes and comments from those exact same group members

. So, yeah, this was working. At least in terms of garnering more likes and remarks.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of material

users discussing each others linkedin posts”width= “620”height= “470”/ >

I entered and did the same, engaging with posted links and

commenting with my own link after I was done. And I slowly began to see engagement reciprocated on my own posts.

< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod method I also installed the lempod extension on my Google Chrome web browser. lempod uses a digital market full of LinkedIn engagement pods you can join. I joined a couple of pods concentrated on digital marketing and social media. The first one I was accepted to was called”Content+ Social Media Marketing pod”. That appeared pertinent. I right away posted the link to my post. As soon as I shared the link, the screen opened up to a huge chart, with a list of people

” Members who will engage”and”Members who have currently engaged. ” I cross-checked the”Members who have actually currently engaged”tab with my actual post. And, yep. Sure enough, those users were now shown as new likes on my post.

Within just a few minutes, my impressions had grown from 191 to 206. I also had 6 new comments. I enjoyed this number gradually climb up over the next hour.

While I was seeing lots of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might suggest these users were really interested in my work.

Not to discuss, the engagement was coming in quickly. Every 45 seconds there was another notification! Possibly LinkedIn would consider my post viral? Or, perhaps it would get labeled as spam.

< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notices being available in 45 seconds apart"width="620" height= "1424"/ >

I let the automation run up until I saw that every member of the pod had engaged. Two hours later on, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did attempt joining the” LinkedIn Development Hackers “group on Buy Facebook Verification, however I was never approved.

It seems this group might

be non-active now. I did not discover any other active LinkedIn pods to sign up with on other channels. Outcomes TL; DR: At first glance, it may look like the Automated LinkedIn pod was the most efficient pod, however I actually believe it was the Handbook pod for factors that I will describe below. Either way, none of the LinkedIn pods truly made a big difference for me or assisted grow my existence on the platform substantially.

Method Likes Comments Shares Impressions
Manual Pod 13 3 0 507
LinkedIn-specific pod 13 6 2 364
Automated LinkedIn pod 54 24 0 261

Keep checking out for more information and context on these outcomes.

Handbook pods

This appeared like the most natural, a lot of consistent technique. Due to the fact that I was leveraging individuals I currently understood, the remarks were genuine, relevant, and sincere.

Not to mention, these individuals are actually in my market– implying if my posts show up in their feeds to their connections, it might help me network further.

Absolutely nothing about this approach came off as spammy, though I don’t understand how sensible it is to ask my buddies to do this every week.

Over the course of one week, my post got:

  • 13 likes
  • 3 comments
  • 0 shares
  • 507 impressions

LinkedIn-specific pods While this technique brought in the most remarks, reactions were vague and less pertinent than those discovered in my manual pods. Plus, most of these people worked beyond my industry. So, there likely isn’t much benefit to my material showing up in their feeds or networks.

After the weeklong experiment, my post got:

  • 13 likes
  • 364 impressions
  • 2 shares
  • 6 remarks

Automated LinkedIn pods This technique definitely generated the most likes and comments. However, I didn’t see any pertinent profile check outs, direct messages, or connection requests come through. Likewise, while there were a great deal of new remarks, they were all practically the very same:

  • “Truly cool Hannah!”
  • “Excellent post, Hannah!”
  • “Thanks for sharing Hannah!”

To me, these unclear comments signal that none of these users in fact read my post (that makes sense, considering their profiles are being automated).

I can just envision that other users may see this and believe the exact same thing. My spam alert is sounding.

After 3 hours, my post got:

  • 54 likes
  • 24 comments
  • 261 impressions
  • 0 shares

Cross-platform LinkedIn pods I did not collect any extra engagement from this technique.

What do the outcomes imply?

Here are the primary takeaways from my experiment.

Genuine pods have benefit

There is definitely some engagement to be acquired from utilizing LinkedIn pods. Pods that are made up of relevant, authentic connections within your industry can certainly assist to amplify your material and get you more views, likes, and remarks.

Spammy pods won’t get you far

However, if you’re trying to game the system by joining pods that are full of fake accounts or that are unrelated to your market, you’re not visiting much benefit. So what if you got 50, 100, or 200 likes? They do not suggest much if they’re originating from accounts that will never ever work with you.

LinkedIn pods ARE humiliating

I think what struck me most about this experiment was the discomfort that featured having so many unconnected strangers present on my posts. Sure, from a glance it looks cool to have 50+ likes, however if anybody took a better look it would be quite obvious the engagement was spam.

Simply as I would not recommend businesses buy their Buy Instagram Verification fans, I would not recommend they utilize engagement pods. Maybe, sometimes, where the pod members are hyper-relevant to your specific niche, it deserves it. However if it looks suspicious, possibilities are your audience will discover. And the last thing you want is to lose their trust.

Concentrate on close, appropriate connections

If you still want to sign up with a LinkedIn pod after reading this, the very best method to use them is to sign up with ones that relate to your market which are made up of connections that you can authentically engage with. This way, you’re getting targeted engagement that can lead to important relationships (and, ideally, real consumers).

Here are a couple of pointers for finding the best LinkedIn pods:

  • Check out groups related to your industry or niche. A lot of these will have pods related to them.
  • Ask relied on connections if they know of any excellent pods to join.
  • Create your own pod with a group of like-minded people.
  • Avoid extremely spammy pods that are just focused on promoting material and not engaging in real discussions.
  • Most of all, focus on great, old, organic LinkedIn marketing. While “hacking the algorithm” through pods is appealing, nothing beats putting in the work, one post at a time.

Struggling to get sufficient engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and increasing LinkedIn content– together with all your other social channels– simple, so you can spend more time developing quality content, tracking your performance, and discovering your audience. Attempt it free today.

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