Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic introduced a new ad network called Blaze which puts marketing on totally free WordPress.com websites and Tumblr. Advertising starts at $5/month.

Automattic is the company behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was founded by Matt Mullenweg, the entrepreneur who developed the complimentary WordPress open-source content management system (CMS).

Blaze Advertising Network

The advertising network was originally presented in April 2022 as a network exclusively for Tumblr users to put ads on other Tumblr pages.

Automattic announced that the network is now broadened to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin installed.

Publishers on WordPress.com will be able to use the WordPress control panel at wordpress.com/advertising to get going selecting pages to market.

Marketing payment is for impressions, not clicks.

Those who are using the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t currently set up then it must be set up, either the complimentary or exceptional variation works.

Those who are using Jetpack can then start the campaign from the WordPress.com control panel at https://wordpress.com/home.

From there a user browses to the Posts or the Pages screen and scrolls down to pick the posts or pages for marketing, clicking a three-dot (ellipsis) menu to pick the Promote with Blaze choice.

The user interface permits advertisers to pick the audience that will see the ads. Audience selection is segmented by what continent the advertisements will appear in, what type of devices will see the ads (mobile or desktop) and by what subject the advertisements will be displayed in.

Where Blaze

Ads Are Shown The advertising can appear from among millions of Tumblr and free WordPress.com websites. Management of the Blaze marketing campaign is done through the dashboard user interface at wordpress.com/advertising.

The campaigns are set up by a daily spending plan and by dates that the advertising will be shown. Blaze advertisements consist of a title, a bit and an image.

According to the Blaze support page:”Title: This appears above your image and as bolded text. You can write a maximum of 80 characters here, utilize them wisely to record the viewer’s attention.

Snippet: A brief text description of your post that appears below your image. You can write an optimum of 120 characters here. We advise using this text to support your headline and give viewers more context about what they will see when they click the advertisement and reach your content.

Image: Publish an image to represent your post. You can use the crop tool to adjust your image’s look in the advertisement.”

Read the official statement by Automattic:

Introducing Blaze: A New Method to Spark Your Development on WordPress.com

Featured image by Best SMM Panel/Asier Romero