If you haven’t heard, Looker Studio has replaced the widely known Google Data Studio brand name.
While Google Data Studio made reporting simpler for numerous marketers, it certainly had its limitations.
As a brand’s marketing technique develops and becomes more intricate, so does the elegance of its reporting requirements.
If you’re anything like me, you’re likely tired of costs hours upgrading the very same spreadsheets each month.
In some cases, more time is spent pulling a report than supplying real insights.
When this occurs, we’re doing a disservice by investing more time “doing” and less time really analyzing the data.
There has to be a much better way, right?
This thorough Looker Studio guide will teach you how to create and tailor action-oriented reports based on your own information.
What Happened To Google Data Studio?
Initially presented in beta mid-2016, Google Data Studio is a complimentary information visualization tool.
Lots of marketers have actually used this tool for several years to combine and picture information sets from several channels.
Today, you’ll observe that Data Studio is no longer referenced. Where did it go?
Google officially rebranded its Information Studio item to be called Looker Studio in October 2022.
In their main announcement, Google specified:
“We are unifying our service intelligence item household under the Looker umbrella, bringing together Looker, Data Studio, and core Google innovations like artificial intelligence (AI) and artificial intelligence (ML). Looker Studio is still complimentary, and has the same features as Information Studio.”
What Is Google Looker Studio?
Google Looker Studio (formerly Data Studio) syncs all of your data sources into one merged reporting experience.
It allows users to produce informative and visual dashboards that are simple to interpret, share, and personalize.
Essentially, Looker Studio assists exceed information visualization. It’s intended to help online marketers make more data-driven decisions for their clients and brand names alike.
Presently, Looker Studio supports over 800 various data sources, along with 600+ information ports.
Looker Studio Vs. Data Studio
While Looker Studio touts a number of the very same functions as the former Data Studio, the new name also brings brand-new functions.
- Free version and Pro version (paid).
- Different modeling technique (LookML).
- Looker combination with Google Sheets.
- More flexible data modeling features.
- Supports 50+ SQLs and databases.
- Merging functions from different data sources.
Among the key distinctions between Looker and Data Studio is the method data is modeled. Looker Studio utilizes LookML (Looker Modeling Language).
The 2nd crucial distinction that a lot of online marketers will benefit from is the brand-new and improved data combining features from Looker.
In Data Studio, it permitted information sources to be combined.
However, the biggest disadvantage of this was that the blending function was based upon a left external sign up with and often didn’t mix information in such a way that online marketers required.
It was a tedious procedure that left many to invest more time manually importing their data into a Google Sheet, then linking that source to Data Studio.
Sounds discouraging, right?
Looker Studio, on the other hand, requires SQL databases to integrate any source. This implies that raw information is passed into a database, making it much easier for Looker to combine information from different sources.
The result? A faster, more significant method to envision data from all your various marketing sources in an easy-to-digest format.
Beginning With Looker Studio
There are a few key locations to guarantee your first Google Looker Studio report is a success. These include:
- Selecting a template or dashboard.
- Connecting information sources.
- Choosing metrics that matter.
- Sharing reports.
Looker Studio Templates
The first thing to do is to pick a design template.
To gain access to Looker Studio, see Looker Studio utilizing your chosen Google Account. This need to be the account that you access your Google Analytics, Browse Console, Google Advertisements, and so on.
Looker Studio supplies a wide range of design templates to get you started.
If you’re new to Looker Studio, it is very important to choose a template based on the type of data being portrayed.
Screenshot from Looker Studio, December 2022 With any template, you have the ability to tailor items and typefaces to create a more consistent report. The beauty of these reports is that several pages can be included. Don’t seem like your entire marketing story needs to be
shown on one page! Every client has various needs, and their reporting needs to be no various. The most efficient route I have found is to use and modify different dashboards based on who the
desired audience is. For instance, I may develop a different control panel or report page if I’m talking with a CMO vs. a Product Marketing Supervisor. Why?
Depending upon the role of who you’re talking to, they will understand and analyze data in various methods.
A CMO, for instance, does not require to understand the “in the weeds” data. They need to know what channels are working, what’s not, and if they’re on track to fulfill their objectives.
Link A Data Source
Now that you have actually selected a template, it’s time to link your information sources.
To include a port to your design template, go to Resource on top navigation, then click Handle included data sources. Then, you’ll click + Include A Data Source.
Screenshot from Looker Studio, December 2022
There are currently 24 different Google ports, such as Google Analytics, Google Ads, Google Sheets, BigQuery, and more.
However, you’re likely utilizing other platforms like social media, third-party tools, CRM systems, and more.
For those non-Google ports, Looker Studio can link over 650 various data sources from their partner adapters!
Screenshot from Looker Studio, December 2022 By utilizing the ports, it takes the manual tasks and syncs all data for you! It ‘d be difficult to list all the offered data sources here, however some of the primary ones I’ve used in the past consist of: Supermetrics adapters for: Buy Facebook Verification+Buy Instagram Verification Insights. Microsoft Marketing. Ad +Google Analytics
- Data. Position Tracking.
- And many more.
- SEOMonitor. CallRail.
Remember that many of them: Extra cost. Can slow down reports. Metrics are in some cases deprecated,
- indicating it is vital
- to stay on top of any changes to your report and rebuild metrics if needed. When including an information source, you’ll be asked to authorize the connection between accounts.
Choosing Metrics That Matter Mentioning metrics– they matter. Let’s be real, the worst is when customers open reports and
see a total information dump. While Looker Studio is entirely customizable, this does not indicate we must be revealing all metrics available. Does your client care about return on marketing spend (ROAS)? Make sure to consist of
metrics such as invest and income. How about total brand name awareness? Include pre-click metrics such as impressions, clicks, CTR, view rate, and so on.
By communicating the correct metrics and insights based on goals, it reveals the customer that you are listening to them. A win-win for everybody!
How To Edit A Report
Now that you have actually connected your data sources, it’s time to customize that report!
Let’s examine this Google Ads template as an example.
Initially, you’ll wish to make certain you’re in the “Edit” mode and not “View.”
Screenshot from Google Ads, December 2022
You can begin personalizing your report by utilizing the data field sets on the right-hand side.
If you have actually selected a template like the one above, the primary step is to change the information source for each chart you wish to pick.
Screenshot from Google Advertisements, December 2022 From there, you can select from any of the various
data fields from your picked information source to change any visualization. Not only can you develop and modify charts and tables in Looker Studio, however the capability to choose the look and feel of a report is a game-changer for clients. It provides a sense of consistency across an organization.
A couple of methods to customize the design of your report consist of: Font style and background color. Altering comparison metric colors. Text padding to align either
The design changes will apply to all choices. Another time-saver! In this example, I altered the report background
, scorecard colors, and label font styles to create brand name basic consistency:< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-style-changes-6394d61d463a0-sej.png"alt =" An In-Depth Guide To Get Started With Looker Studio(The New Google Data Studio )"/ > If you’re brand-new to Looker Studio
, it will require time, trial and error, and persistence to
produce a report visual that meets your reader’s expectations. Do not get prevented along the way! Adding Report Filters An efficient way to group numerous visualizations together is by adding report and page filters. For instance, if you wanted all tables and charts to change when editing the date variety, you might include a Date Range icon and set it to “Report Level.”
This implies that if the report is consisted of numerous pages, whenever the date range is upgraded, all chart information updates alongside it.
For instance, if you wanted to dive into Project Type efficiency, there’s a filter for that!
Just browse to the toolbar and select Add a control > Drop-down list and include the Control field of “Project type” as your filter.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/campaign-type-filter-6394d7f8803d6-sej.png" alt ="Choose various filters for your information to drill down more granularly."/ > This enables you to filter the information on that specific page by project type.
For example, if you wished to demonstrate how Browse carries out compared to Buy YouTube Subscribers, you ‘d choose from the dropdown in
that filter. By default, filters added are at a page level. If you wish to make the filter report-level( meaning the filter would appear on each page of your report), just right-click the filter and select Make report-level.
Create A Chart
If you’ve gotten comfortable with your Looker Studio experience, let’s dive into how to create a chart from scratch.
The advantage of producing a custom-made chart is that you remain in full control from the start of imagining exactly what matters most.
The primary step is to consider who will read this report. Remember to include what information is necessary to them.
Your chart must narrate, and it’s up to you to visualize that successfully.
For instance, you may wish to add an “Introduction” table that includes the primary metrics or essential efficiency indicators (KPIs) that matter to them.
To create a chart, click “Insert,” which will reveal you all the various charts to select from. These consist of:
- Time series.
- Bar chart.
- Pie chart.
- Bullet charts.
- A lot more.
In this example
, I want to choose a basic bullet chart to add to my CMO Introduction page. The goal of this chart is to show if we satisfied our
monthly goal of app installs. The first step is to choose the metric you’re measuring. In this case, I picked” Installs.” To make this bullet chart reliable, you need to include your target/goal. Make sure to examine the box that says”Show Target.”Then, I input various variety limitations to show the development.
I kept the last range the same as the target worth. You can likewise put the last variety as a greater value than your target, specifically if you surpass that target value.
So, what does this chart state? It portrays that our objective was 5,500 app installs for the month of November. According to the bullet chart, they were close to hitting their goal however didn’t quite make it.
Often basic charts are all you require to represent the required data. Like all other components of Looker Studio, you can modify the style of any chart, table, or component as I did above.
The following options are offered for sharing a Looker Studio report:
- Welcome individuals.
- Arrange email shipment.
- Get report link.
- Embed report.
- Download report.
< img src="https://cdn.Best SMM Panel.com/wp-content/uploads/2022/12/looker-studio-sharing-options-6394dddd6bc0e-sej.png" alt ="An In-Depth Guide To Get Going With Looker Studio(The New Google Data Studio)"
/ > If you wish to welcome people to access the report in real time, it is necessary to examine the share settings. To add someone via e-mail, it should be a Google account e-mail. They can be included as a “Viewer”or an”Editor.”
- Another information precaution Looker Studio included was how links to the report can be shared. You can pick from: Restricted. Only individuals who you have shared the report with can open the link. Unlisted. Anyone on the web with the link can see(or edit– select this setting thoroughly). Public. Anyone on the internet with the link can find and see(or modify– choose this setting thoroughly).
Another cool function Google included is the choice to limit sharing in the following options. In the share settings, click the”equipment”icon in
- the right-hand corner: Prevent editors from altering access and adding new people.
- Disable downloading, printing, and copying for audiences.
< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20618%20175%22%3E%3C/svg%3E" alt="An Extensive Guide To Get Going With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png"/ >< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png" alt="An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio)"/ > I usually recommend inspecting the first box to prevent editors from altering access or including brand-new individuals.
By doing so, it enables us to keep control of the report settings and the integrity of report modifications.
Get Going With Looker Studio Now
Hopefully, this intro to Google Looker Studio will empower you to feel more confident in creating customized reports for your clients and brand names.
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